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Media and Crisis Communications Training

North American Management’s media training services are designed to not only provide effective communications strategies but also to advance client messages with positive results. We teach techniques for determining how familiar an interviewer may be with a certain topic to making messages resonate by distinguishing between what to say and what not to say.

 

Our approach begins with a clear understanding of our clients’ needs, including:

  • issue identification and escalation forecasting

  • strategic planning

  • leadership message development and positioning

  • activist campaign management

  • constituency relations

 

We follow-up with our clients and customers using time-tested, proven training in:

  • strategic counsel and on-site crisis management support

  • message development

  • media relations

  • monitoring and analysis

  • reputation threat assessments

  • simulations

  • stakeholder research

  • crisis assessment and mitigation

  • preparedness planning

  • media outreach

 

North American Management recognizes the importance of training spokespersons to deliver compelling communications, whether managing reporters’ tough questions, holding a satellite media tour, delivering mission-critical speeches or presenting testimony at hearings and meetings.

 

We offer end-to-end training for creating, shaping and sharing stories with a suite of services including message mapping, editorial and writing, media training, presentation skills, meeting moderation, crisis communications and more.

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