North American Management
can assist a public, private, or nonprofit client in developing a comprehensive marketing or public relations plan, conduct market research, or implement a media relations campaign. We can strategically research the marketplace and assist in determining the strengths and weaknesses of our clients; develop strategic marketing and public relations campaigns that will enhance a client's reputation in the community, seek regulatory approval, or improve their position in the marketplace.
• Process the opportunities in the marketplace
• Define the market
• Specify the market segment
• Test market products, services, and programs
• Examine the unexploited opportunities
• Critique the targeted population by demographics- age, income, sex, family, location, occupation; or by psychographic- lifestyle, motives, needs, interest, purchasing history
• Develop a comprehensive plan
• Define marketing responsibilities
• Define strengths and weaknesses
• Assist with media relations
• Implement an active strategy review
• Deploy effective communication strategies
• Position client with customers, regulatory agencies, or constituent groups.