Client:
U.S. Department of Transportation (DOT), Federal Motor Carrier Safety Administration (FMCSA)
Project Name:
Managing Education and Outreach Campaigns For Changes to the Federal Motor Carrier Safety Regulations/ Washington, DC
Market:
Federal Government
Project Description:
The Federal Motor Carrier Safety Administration (FMCSA), within the U.S. Department of Transportation (DOT) is responsible for safety on the highways among the truck and bus industries. FMCSA is responsible for The Federal Motor Carrier Safety Regulations (the Regulations), many of which date back to the 1930’s and are generally viewed as outdated and difficult to understand. Since 1997 FMCSA has been developing revised regulations designed to eliminate those that are unnecessary, make it easier for users to locate specific regulations, and make regulations more understandable and performance based. FMCSA needs to communicate its message to, and obtain feedback from, the truck and bus industry. The process for change is both external and internal State and federal regulatory agencies must understand how rule changes will impact them so that they can perform their mandated functions.
FMCSA contracted with North American Management to manage a major government outreach and education campaign. Major responsibilities include developing, coordinating and implementing a full range of public outreach, media/marketing relations, and productions services to communicate rule changes. Services include planning, concept design and production of all education and outreach collateral materials and electronic media, as well as tight tracking of campaign effectiveness using target audience thought leaders. Project tasks include project management, target audience research, campaign development, creation of marketing plan, project copy and graphics design, and evaluation and monitoring protocols.
North American has provided FMCSA with a variety of services, including creating web pages, print brochures, pocket guides, posters, power point presentations, and audio and video news releases for Hours of Service rule changes; managing the document editing, graphics and publication for the Implementation Guidelines for Alcohol and Drug Regulations in Highway Transportation Drug and Alcohol Testing Implementation Guidelines; managing the design and production of a CD for revisions to the regulations governing the Household Moving industry; and developed a comprehensive strategy and implementation plan, featuring research-based outreach and education campaigns for Zero-based Rule Making changes.
For more information:
Division Director, Public Relations